Thailand Poised to Become Top Golf Tourism Destination
Based on inner company data and external golfing tourism survey data*, Golfasian expects Thailand to become the worlds leading golfing tourism location inside 3 many years if present development developments continue.
Thai golfing tourism is using on the back of a tourism explosion to the kingdom, with complete foreign arrivals doubling in the past 7 many years to more than 22 million in 2012.
Mark Siegel, the principal of Thailands largest inbound golfing tourism company, Golfasian, states golfing tourism to the kingdom has also skyrocketed to an approximated 750,000 arrivals in 2012, up fifty percent in the past 3 many years.
If this tempo of development continues, Thailand will move Spain as the worlds most well-liked golfing tourism location in 2015 or 2016.
Siegel estimates golfing tourism was really worth 86 billion baht or $ US 2.88 billion in land preparations alone to Thailand in 2012.
The past yr and the high season now ending have been fairly incredible, he states. For the first time in a number of many years there was no impediment to Thailands massive international attraction – no floods, political unrest or nearby economic problems. Everything has been go and thats what has happened. Golfing vacationers have voted with their ft and have overwhelmingly chosen Thailand.
Siegel expects 15 percent additional development in 2013 to more than 850,000 golfing visitors, really worth $ US3.sixty eight billion, with the one million mark in visitor figures anticipated to be passed in 2015.
This would place Thailand on an equivalent, or comparable, footing with Spain, which has dominated international golfing tourism for more than a decade, but has been losing market share to emerging destinations including Portugal, Turkey, North Africa and Asia, especially Thailand.
Mark Siegel who is also the founder of Golfing In A Kingdom marketing collective that includes Thailands leading golfing programs, resorts and resorts – states an approximated eight to nine percent of foreign visitors to Thailand perform golfing, while less than fifty percent a percent of Vietnams 7 million foreign visitors and about one percent of Malaysias 25 million do so.
The reason? Largely, because of the fantastic encounter of taking part in golfing in Thailand – the programs, weather, caddies, tourism infrastructure, friendliness of the individuals, security and price. But Thailand also has led the way in advertising golfing tourism, he notes. Golfing is one of Thailands 4 official tourism marketing pillars and, as a result, the government has place a large effort into advertising golfing tourism.
An additional reason is the large number of repeat visitors. Year following yr golfers arrive back, especially throughout the northern hemisphere winter season, and from inside Asia itself. No other golfing tourism market comes near to Thailand in securing repeat company.
Just as Asia itself is the significant provider of all vacationers to Thailand – about 13 million of 22 million or 60 percent of the complete – the same applies to inbound golfers. About two-thirds – some 500,000 in 2012 – arrive from Malaysia, Japan, Korea, Singapore, India and, increasingly, China.
The level of Chinese golfing tourism is expanding each yr, Siegel states. Whereas a few many years ago, we hardly saw any Chinese golfers in Thailand, it has become fairly typical. Theres no doubt China will be a significant feeder market for golfing tourism to Thailand and other countries in the future.
Even though fairly small in visitor figures, North America is also target.
We are starting to see US golfers, Siegel adds. After 4 many years of attending the PGA Show [in Florida each January] theres at least an acknowledgement that Thailand exists as a golfing location. Whilst figures are expanding however, its a market we will continue to go after.
In Might, Golfing In A Kingdom is to be formally introduced to international media, with 40 writers and editors including ten from North America invited.
Stacey Walton, the common supervisor of Banyan Golfing Club close to the southern vacation resort centre of Hua Hin, states the December to February high season has been a document in each rounds performed and income for the six-yr-previous program.
Had been expecting 2013 will be even much better with 45,000-furthermore rounds on the program, he states.
Walton states one significant change in the past yr has been the number of Australian visitors. We utilized to get just a few from Australia, but now there are Australians here nearly each working day. It has become our main emerging market.
At nearby Black Mountain Golfing Club, which opened in 2007 and has two times been named the very best program in Thailand, common supervisor Harald Elisson states the program has been complete each working day of the high season.
It has been an very great yr, but so has each yr because we opened, he states. Owned by Swedish interests, Black Mountain has created a fully-built-in vacation resort on the home with a championship and par-three program, condominiums and villas, a drinking water park and wakeboard park, spa, tennis and other facilities.
Black Mountain is geared towards a complete family encounter, Elisson explains. Its all about supplying a selection of high high quality facilities, which is what individuals want and value.
In the meantime, the CEO of the Worldwide Affiliation of Golfing Tourism Operators, Peter Walton, states 2012 was a great yr for golfing tourism, with winners and losers.
Thailand is an interesting situation because the golfing programs have been brimming with international golfing travellers, which, for those acquainted with the remarkable surge in tourism Thailand is encountering might consider for granted.
But the largest increase in common leisure tourism to Thailand has arrive from the Russian and Chinese markets. This is not where the development in golfing has arrive from. Russia is not a significant golfing market and China is nonetheless a few many years absent from becoming a market leader in golfing travel.
Marketplace combine delivers stability and sustainability to any location and therefore this is excellent news for Thailand in a yr when golfing represents one of the 4 golfing tourism pillars that the Tourism Authority of Thailand is concentrating its interest on.
Footnote: IAGTOs 2nd annual Asia Golfing Tourism Conference is to be held in Pattaya, Thailand in late April. The organisation, which is the peak golfing tourism body worldwide, has just completed its first international golfing tourism survey, results of which ate to be released in the subsequent few months.
For info on golfing holidays in Thailand, go to http://www.golfinakingdom.com or http://www.golfasian.com ——————————————————
Thailand Golfing Tourism Survey 2013
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